No matter how well you write, or even if you have a professional writer create your web site copy, you are going to have errors. Misspelled words, awkward sentences, phrases that do not make sense, and words that are used incorrectly run rampant through many sites. And it is no wonder. Writing well is challenging work. Even a good writer will be too close to the copy and will not see ALL their mistakes, even when re-reading the copy carefully.

Mistakes in your copy can sink your web site. The online audience who accounts for most of your customers are a literate group of people. Studies show a sizable percentage have a good knowledge of spelling and punctuation. If they find your copy has several errors in it, prospects will figure you do sloppy work.

The solution is simple. Get a proofreader to carefully check your copy. You can enlist the help of a friend who has a sharp eye for spelling and punctuation. Better yet, get a professional proofreader to read your copy. Proof reading is always affordable, and the investment will pay off big time in avoided embarrassment and missed sales.

Do not get too comfortable with spell checkers. Many have limited numbers of words they recognize and will skip past some misspelled words. One of the most common problems is that a spell checker cannot help you if you use the WRONG word.

Do not feel like I’m picking on you. I worked in the TV and movie industries for many years. I can tell you from personal experience that even Hollywood’s writers struggle with typos and other errors in their copy. None would dream of turning in a script without first having a capable proofreader go through their drafts and revisions.